[Applicants: Be among the first 25 applicants | Industry: Advertising Services | Type: Full-time | Level: Mid-Senior level] Social Media Specialist (Hybrid)Media Works is looking for a Social Media Specialist with 3-4…
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[Applicants: Be among the first 25 applicants | Industry: Advertising Services | Type: Full-time | Level: Mid-Senior level] Social Media Specialist (Hybrid)Media Works is looking for a Social Media Specialist with 3-4 years of experience in media buying across various social platforms. This position is considered exempt under the Fair Labor Standards Act (FLSA).ResponsibilitiesGathers, organizes & presents competitive and industry research as well as preparing market analysis.Oversees various social media budgets, ensuring efficient allocation and optimal performance.Works with the account team to best use multi-platform media mix including traditional, digital/social media outlets to best meet clients’ goals and objectives.Manage day-to-day tasks associated with stewarding client-approved media plans.Has knowledge & understanding of campaign set up and implementation in platforms such as Meta, , X, Next Door, Pinterest etc.Understands digital performance metrics/ KPIs measurement.Compiles digital and social media into digital planning documents.Media execution project management, including management of assets tracking/trafficking, process control and adherence, and quality control monitoring.Reporting analysis and tracking.Paces digital media.Conducts A/B testing and iterate on ad creatives to improve performance.Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.Provides an energy level that brings new and exciting ideas to the overall media strategyExperience, Education, And SkillsMicrosoft Word, Excel, and Power PointExperience with digital ad servers and setting up social campaigns including a strong understanding of various social platforms and their advertising capabilities.Experience building target audiences and implementing social media camp...