[Industry: Hospitals and Health Care | Type: Full-time | Level: Associate]
The Marketing Manager, Digital Content is responsible for turning Outcomes' product marketing strategy into high impact, sales ready, and campaign ready content across pharmacy, payer, and pharma. It is a go to market execution role focused on enabling sales conversations, supporting campaigns, and advancing deals.ESSENTIAL DUTIES & RESPONSIBILITIESSales & GTM Content:Own the creation and maintenance of all core sales and go-to-market materials including pitch decks, one-pagers, product sheets, case studies, solution briefs, and demo support materials.Ensure Sales teams have current, accurate, and compelling content aligned to pharmacy, payer, and pharma buying journeys.Partner with Product Marketing to translate positioning, messaging, and competitive strategy into usable sales tools.Campaign & Digital Content:Work with Digital Marketing to provide campaign-ready content for email, web, paid media, and nurture programs.Adapt messaging and assets for different channels and buyer personas while maintaining consistency.Ensure content supports active campaigns, launches, and go-to-market priorities.Content Governance & Consistency:Maintain a centralized, organized library of approved sales and marketing content.Ensure outdated or incorrect materials are removed and replaced as products, messaging, and strategy evolve.Enforce brand, messaging, and positioning standards across all published and distributed materialsCollaboration & Enablement:Work closely with Sales, Product Marketing, and Digital to understand what content is needed to move deals forward and support campaigns.Support sales enablement initiatives by helping roll out new materials, playbooks, and product updates.Gather feedback from Sales on what is being used, what is effective, and what is missing.Continuous Improvement:Use feedback from Sales, Marketing Operations, and campaign performance to refine content and improve effectiveness.Identify content gaps and proactively develop new assets to support evolving GTM needs.KNOWLEDGE & REQUIREMENTSExperience in B2B marketing, content, or sales enablement rolesExperience creating content for complex, high-touch sales environments such as healthcare, SaaS, or enterpr...
