EverPro - Product Marketing Manager (Remote, US)

With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. In short: you make paying invoices faster, easier, and more profitable—for our customers and for usYou’ll partner closely with Product, Marketing, Customer Experience to position payments as a core growth lever within Invoice SimpleKey ResponsibilitiesOwn payments positioning and messaging for Invoice Simple, ensuring clear articulation of value, differentiation, and business impact for service-based customers.Monitor competitive landscape and market trends within embedded payments translating insights into actionable positioning updatesPartner with Product Management to bring new payments features and enhancements to market, including GTM strategy and launch planning in different marketsDevelop a deep understanding of the end-to-end payments customer journey from signup through activation, processing, and ongoing usage - and use that understanding to identify friction points, optimize conversion, and inform GTM strategy.Own payment adoption KPIs, including overall payment usage and feature-level adoption (e.g., cards, ACH, instant payouts), setting targets, tracking performance, and driving cross-functional initiatives to improve activation, con...