Senior Digital Marketing Coordinator

You'll manage day-to-day content operations, develop and run paid campaigns, and translate what's working (and what's not) into clear recommendations for the marketing team. You're also paying attention to how AI is reshaping search and content discovery—and you're thinking about what that means for us.You'll Have Direct Impact OnLayton's digital reputation and social media presenceAudience growth and engagement across key platformsHow content performs and resonates with target audiencesDigital marketing ROI and campaign effectivenessWebsite traffic, user experience, and SEO performanceWhat You’ll DoSocial Media Strategy & Execution(45%)Execute social media strategy across LinkedIn, Instagram, Facebook, X, and TikTokIdentify content series opportunities and recommend campaign ideas that build engagement and showcase Layton's expertiseMaintain master content calendar on Monday.com, coordinating across Communications, Engagement, Video, and Internal Communications teamsManage corporate social media accounts with daily posting, optimizing for high-traffic times to maximize organic reachCoordinate and write engaging captions and adapt content from Communications, Engagement, and Video teams for platform-specific audiencesEnsure all social content is error-free before posting and manage approval workflowSend captions and content to stakeholders for approval and manage feedback processWork with Creative Services to request social graphics, providing clear briefs that incorporate best practices and algorithm requirementsReview social graphics to ensure they meet platform specification...