Social Media Strategist 2

[Applicants: Over 200 applicants | Industry: Computers and Electronics Manufacturing | Type: Full-time | Level: Entry level] OverviewWe are seeking a full-timeSocial Media Strategist 2at Garmin’s U.S. In this role, you will be responsible for creating and executing effective strategies to help build and develop Garmin’s presence on social media while working closely with the Global Social Media Director and creative leadership to define objectives, develop content plans, and drive engagement on Garmin owned social media channels.Essential FunctionsDevelop/maintain a weekly content calendar for assigned segment that is distributed globally and published via Sprinkler which includes directing/creating contentCreate/execute social media strategies for Garmin’s global marketing campaigns for your assigned segment in collaboration with the creative departmentWork collaboratively across social media/creative teams as the subject matter expert for platforms and high-performing contentCreate/distribute regular reporting on the channels/campaigns assignedLead/capture social-media content for assigned segmentManage relationships across Marketing teams for assigned segment to help foster a unified Garmin experience on organic, paid, PR and event marketingDirect social media/creative teams with creation of always-on social media contentTravel for production or event coverage to help create content for distribution on social channels when applicableProvide guidance/direction to Garmin’s roster of ambassadors/influencers for specific segmentAttend ongoing segment status meetings, report on social media performance, and provide updates on social media projectsWork with country social teams supporting Garmin globally to develop ideas that help sustain and grow our brandMaintain awareness of Garmin productions and provide constructive, professional input when necessaryWork with social media and social care team to ensure prompt service for consumer inquiriesEngage with followers for surprise and delight opportunities, or new ambassador/partner opportunitiesSeek ongoing User-Generated Content for sharing on Garmin channelsCoordinate giveaways, contests, or promotions with partner companies in coordination with segment leadsProvide best practices/recommendations to segment leadership that position Garmin as best in classContinue to learn/engage with segment around new products, trends, and general segment knowledge and follow...