AI Summary
Powered by ClaudeOne in which every experience feels effortless, yet meaningful. You’ll evaluate how we plan and execute events today, define a clear path forward, and use the right tools and platforms to elevate the quality, efficiency, and impact of our event experiences.You will own the technical lifecycle of our events—from complex registration workflows to deep data integration—ensuring every digital touchpoint is seamless, data-driven, and impactful.Your ImpactEvent Systems Design: Lead the build and conf…
Job description
One in which every experience feels effortless, yet meaningful. You’ll evaluate how we plan and execute events today, define a clear path forward, and use the right tools and platforms to elevate the quality, efficiency, and impact of our event experiences.You will own the technical lifecycle of our events—from complex registration workflows to deep data integration—ensuring every digital touchpoint is seamless, data-driven, and impactful.Your ImpactEvent Systems Design: Lead the build and configuration of advanced registration workflows in Cvent, including custom forms, payment processing, and confirmation logic for in-person, virtual, and hybrid environments.Strategic Data Integration: Manage the bi-directional sync between Cvent and Marketo, ensuring event status updates (Registered, Attended, No Show) trigger automated nurturing and real-time sales alerts.Salesforce Ecosystem Management: Map event data fields from Cvent and Jifflenow to Salesforce to maintain high data integrity; link registrations to Leads/Contacts and oversee lead scoring and routing.Advanced Analytics & Visualization: In partnership with Marketing Ops, design and maintain interactive Tableau dashboards to visualize event ROI, pipeline impact, and budget performance.Operational Excellence: Serve as the technical lead for meeting management via Jifflenow and pioneer the use of AI tools to improve event planning efficiency and execution.Collaboration & Leadership: Elevate the collective output of the Marketing Events team by mentoring peers on technical best practices and dreaming big to disrupt status-quo event operations.QualificationsExpert Domain Knowledge: Proven experience managing a complex event technology stack, specifically acting as a power user for Cvent and Jifflenow.Technical Proficiency: Deep underst...
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