Strategic Marketing Lead

[Industry: Appliances, Electrical, and Electronics Manufacturing | Type: Full-time | Level: Associate] A Snapshot of Your DayAs the Strategic Marketing Lead, you will drive the global marketing strategy execution uniting market insights, digital innovation, and cutting-edge customer engagement approaches to deliver measurable business impact. You will lead a diverse global team, set the vision for campaigns, and champion marketing excellence across all touchpoints – leveraging data, AI, and technology to maximize ROI across digital channels, events, and exhibitions.How You’ll Make An ImpactDesign and oversee high-impact strategic campaigns that strengthen portfolio positioning in priority markets.Define and execute strategic participation in global trade fairs, exhibitions, and events to maximize brand visibility and provide measurable business outcomes.Translate market research and competitive intelligence into differentiated campaign messaging and targeted content strategies.Lead the digitalization of marketing by implementing advanced automation platforms (e.g., Marketing Cloud) and AI-driven tools to enhance precision, personalization, and ROI.Develop KPIs, success metrics, and agile dashboards for all marketing activities, enabling data-driven decisions and continuous optimization.Lead, mentor, and inspire a diverse global team of marketing specialists, fostering collaboration and innovation across regions.What You BringBachelor’s degree in marketing, communication, or a related discipline.5+ years’ experience in strategic marketing, business development, sales, or comparable functions.Demonstrated leadership in managing global fairs, exhibitions, and major international events.Strong financial expertise, including marketing budget management and ROI optimization.Proven results in digital transformation initiatives, including AI adoption and marketing automation, along with exceptional communication, stakeholder management, and cross-cultural leadership skills.Willing to travel 10% domestically.Applicants must be legally authorized for employment in the United States without need for current or future employer-sponsored work authorization.