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In this pivotal role, you will partner closely with leaders across HQ and Retail, shaping people strategy, and supporting the journey into new European markets. Key responsibilities of HR Business Partner: Partner with leaders across HQ and Retail Play an active role in organizational growth, change initiatives, and workforce planning Lead and support key HR processes across the employee lifecycle (performance, talent, engagement, employee relations) Contribute to the development of scalable HR practices as they expand into new European markets Act as a trusted advisor to managers and employees on people-related topics Collaborate with HR Operations, Talent Acquisition and L&D to ensure a strong and consistent employee experience Coach and support Junior HR Business Partners working with our Retail organization Experience required: Solid experience in HR in a dynamic, fast-paced environment Experience with Dutch and other European Countries labour law Exposure to retail, consumer goods, or similar people-driven industries Strong stakeholder management skills and a pragmatic, solutions-oriented mindset Comfort working across different populations (HQ & Retail) and adapting to different parts of the business Interest in learning, growth, and international collaboration Fluent in English; Dutch highly desirable.