Senior Lifecycle & Retention Marketing Manager
May be filledThis is a high-impact, individual contributor role for someone who has built retention programs from the ground up and can demonstrate meaningful revenue impact through improved LTV and customer engagement.You'll be…
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This is a high-impact, individual contributor role for someone who has built retention programs from the ground up and can demonstrate meaningful revenue impact through improved LTV and customer engagement.You'll be responsible for developing and executing comprehensive lifecycle strategies, implementing sophisticated retention programs, and building a testing culture that continuously improves customer value. While this role doesn't include direct reports, you should have experience building and managing lean, high-performing teams - whether contractors, agencies, or cross-functional partners.What You'll OwnLifecycle Strategy & ExecutionDesign and implement end-to-end lifecycle marketing programs across email, SMS, push, and emerging channelsBuild sophisticated segmentation strategies based on customer behavior, purchase patterns, and engagement signalsOwn retention metrics including repeat purchase rate, customer LTV, churn reduction, and engagement KPIsDevelop win-back, reactivation, and cross-sell/upsell campaigns that drive meaningful revenueLoyalty & Subscription ProgramsArchitect and optimize loyalty programs that drive repeat purchase behavior and increase customer lifetime valueManage subscription retention strategies, reducing churn and improving take ratesImplement tiered rewards structures, referral programs, and VIP experiences that create lasting brand affinityTesting & OptimizationDrive a rigorous testing roadmap across messaging, timing, offers, and creativeAnalyze cohort performance, identify trends, and translate insights into actionable strategiesStay ahead of industry benchmarks and bring best practices from leading DTC brands into our ecosystemCross-Functional LeadershipPartner with growth, product, and customer experience teams to create seamless customer journeysManage relationships with technology vendors, agencies, and freelancers to execute at high velocityBuild processes and systems that allow lean teams to operate efficiently at scaleWhat You BringExperience & Track Record5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brandsProven track record of improvi...